web2.0

About 93 per cent of the 28 million Indians online belong to the age group 18-45 years — a target audience that has the maximum buying power. Ten million of these are hooked on to some form of online social media, be it personal, career or business networking, matrimonial sites, discussion rooms, virtual activity platforms, instant messenger, podcasts, RSS feeds and blogs.Social media advertising has been taking the online advertising industry by storm. The total marketing spend on social media is forecast to grow at a compound annual rate of 106.1 per cent from 2005 to 2010, reaching $757 million in 2010, according to a report from PQ Media. Blog advertising, worldwide, totalled $25 million in 2006, which includes blogs, podcasts and RSS advertising .