web 2.0

While Web 2.0 offers many new opportunities for companies to grow their business, few enterprises realize how to implement the full range of capabilities to succeed. By 2008, the majority of Global 1000 companies will quickly adopt several technology-related aspects of Web 2.0, but will be slow to adopt the aspects of Web 2.0 that have a social dimension, and the result will be a slow impact on business, according to Gartner, Inc.The challenge is that Web 2.0 is not just a set of technologies, but also has attributes that have a social dimension — new business models, user-contributed content and user-generated metadata, more open and transparent business process, simplicity in design and features and decentralized and participatory products and processes.