social networking

one in every 20 Internet visits went to one of the top 20 social networking websites in November 2006, nearly double the share of visits compared to a year ago. This and other findings were released in the Grafdom Consumer Generated Media Report, which examines recent trends in social networking, photo sharing and online video.MySpace was the undisputed leader in social networking, receiving 82 percent of visits among the top 20 leading social networking websites in November 2006. Visits to MySpace increased by 51 percent from March to September 2006, outpacing category growth in visits of 34 percent. Other social networking websites which received larger than average growth in market share of visits were: Bolt, up 271 percent; Bebo, up 95 percent; Orkut, up 63 percent; and Gaia Online, up 41 percent.The influence of MySpace crosses over into other industries as users integrate social networking visits with other web activity. In November 2006, 2.6 percent of visits to Shopping & Classifieds websites came directly from MySpace. Other industries receiving increased traffic from MySpace were Telecommunications, Banks and Financial Institutions, and Travel.