social networking..

Social networks are now cropping up like mushrooms after a monsoon, most of them slight variations on the MySpace1-Facebook2 model. Unfortunately that trend has pigeonholed the notion of social networks3 into a web-page paradigm, a virtual Rolodex that grows so big that it lacks context, and hence relevance.It is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities.