web 2.0

There has been an increasing dependence on non-traditional media like the Internet. There was also a strong need among people to create their own space through interaction and personalization. The new mantra is to communicate, share and connect! Blogs and social communities were also emerging as strong influencers.Comparing the earlier version with the present, Web 1.0 was all about one-way publishing whereas Web 2.0 leveraged UGC (many-to-many, consumer-to-consumer). It was largely about consumer-to-consumer, user-generated content. He gave examples of several successful Web businesses, such as Amazon, Ebay, Classifieds and YouTube.