Technorati

Blog search engine Technorati Inc.announced that is has acquired Personal Bee Inc., which operates a Web site that customizes news and entertainment content submitted by users for communities of interest around the topics. Terms of the deal, which is the first acquisition for five-year-old Technorati, were not disclosed. acquisition will help the company in its effort to improve user understanding of the "real- time Web," or content that is constantly built by millions of people interacting with blogs, videos, podcasts and photos.The Personal Bee site allows users to publish or manage sites around topical areas; it lets users create collections of stories from the Web, publish them and build communities of interest around them.Technorati tracks more than 72 million blogs and 230 million tagged objects in real time from across the Web, the company said.The combination of the two companies will make it easier for Technorati's clients to market their products and brands by creating new forms of conversational advertising with consumers and building interactive advertisements that can invite feedback from customers.Ted Shelton, founder and CEO of Personal Bee, has joined Technorati as vice president of business development and will lead the effort to integrate the Personal Bee tools into Technorati's products.