Face Book

Facebook.com is getting a facelift designed to make the popular Web site's social networking features easier to find and use.Besides adopting a new look, Facebook is introducing tools that will enable its users to learn more about their social networks and more easily conduct electronic conversations among multiple people simultaneously.The Palo Alto-based Web site is the second largest social networking site behind MySpace.com, which was sold to News Corp. in 2005 for $580 million.Facebook last year spurned a $1 billion takeover offer from Yahoo Inc. and could attract even more tantalizing bids if Zuckerberg realizes his goal of doubling the site's audience during the next six months. Facebook currently has about 19 million active users, a number that has been rising by an average of 3 percent each week.Despite Facebook's success, Zuckerberg said he and his team are constantly looking for ways to make it simpler to navigate around the site. "There's always room for improvement," said Zuckerberg, who dropped out of Harvard University in 2004 to focus on building Facebook.