social networking

world's biggest children's brand, Disney, is jumping into the social-networking trend with a character-laden website that it promises will be safe for children. With characters from Captain Jack Sparrow to Tinkerbell, the site is expected to be launched by the end of the month.Taking the lead from other social-networking sites, Disney will let children create their own fairy and share the character with friends. Or they can play a game with Lightning McQueen and compare scores.On the site, children can play video games, watch music videos, chat with friends and personalise the content in a way that is more like a mini MySpace than the relatively static offering at Disney.com.