Saturday, December 30, 2006
social networking
Since its beginning, the web has often been used as a tool to meet new people, but in recent years the interaction between web-users has grown dramatically, spawning a new generation of networking sites.The notion of Web 2.0, or an internet model where content is created and shared by users, has given birth to some of the most popular sites the internet has ever seen. So much so, that anybody who is anyone, wants to be part of the online social networking scene.In 2003, a site was unleashed on the net that would change everything; a site so popular and influential it has launched the careers of pop stars and was purchased by Rupert Murdoch's News Corporation for $580m (£310m). That site is, of course, Myspace .
On the smaller end of the scale, sites are specialising to appeal to specific groups.
Dedicated music network Last FM uses software called audioscrobbler to track the musical tastes of its members. These profiles can be used to suggest community groups that like the same music, or introduce its members to new music which matches their existing profile. While most social networking sites do not discriminate, and allow anybody to log on, a few sites have cropped up with a very particular sort of user in mind
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