Yahoo.com is Asia’s favourite website

Yahoo! Inc, owner of the most-visited web site in the US, is also the most popular in Asia, according to a survey of 10 markets in the region by research company ComScore Inc.The company had the most popular web sites in Japan, India, Taiwan, Hong Kong, Malaysia and Singapore.Microsoft Corp and Google Inc have the region’s second- and third-most popular sites, Reston, Virginia- based ComScore said on its web site.Asia has drawn increased investment from US web companies such as Yahoo, Microsoft and Google as they look to win users in the region’s fast growing economies such as China and India.Ten percent of the population in the Asian markets surveyed uses the Internet at home or work, lagging behind the worldwide rate of 16%, ComScore said. South Korea has the highest rate of Internet usage at 65% of its population, followed by Australia with 62%, New Zealand with 60%, and Hong Kong’s 59%.India and China are at the bottom of the list with rates of 3% and 9%, respectively, according to ComScore.