Internet ad

The Interactive Advertising Bureau and PricewaterhouseCoopers released a report showing that Internet advertising revenue for 2006 was estimated at $16.8 billion, a 34% increase from $12.5 billion in 2005. Fourth-quarter revenue totaled just under $4.8 billion, the highest quarter ever and a 32% increase from the same period in 2005.“The maturation of the Internet as an effective advertising medium is directly tied to its ability to deliver qualified audiences to marketers,” said Peter Petrusky, director of PwC’s Entertainment, Media & Communications Practice, in a statement